The brand preceded the booze.īefore a single drop of Grey Goose had been distilled, the brand was already in the works. With a little help from a squadron of liquor ladies dubbed the “Jägerettes,” Frank brought us all the pleasure of knocking back shots of a rich, dark German liqueur in far too large a quantity. It wasn’t overnight, but Frank saw some promise in the stuff, and by the mid ‘80s, so did college kids. Among his first product successes? Jägermeister. Sidney Frank, the same guy behind the “Grey Goose” concept, started his importing company in 1972. The “French” vodka - which is currently produced in France - was originally the brainchild of American businessman Sidney Frank, billionaire founder of the Sidney Frank Importing Company. Chicago, IL Grey Goose wasn’t quite born in France. The appointment takes effect in September.©2022 Beam Suntory, Inc. In this role, Carr will be a member of the Bacardi Global Leadership Team reporting to Bacardi Limited Chief Executive Officer Michael J. Carr regional president of Bacardi North America, with responsibility for leading all commercial operations in the region for its international portfolio of premium spirits. To replace him, the company named industry veteran Peter J. Inc., announced that Bacardi North America President Robert Furniss-Roe will be leaving to pursue other opportunities however, he has agreed to remain an adviser to the global chief executive officer for an extended period of time. In other news, Bacardi Ltd., the Hamilton, Bermuda-based parent company of Bacardi U.S.A. The launch of Grey Goose VX will be supported by national print, digital and influencer experiential programs. At retail, Grey Goose VX will be available with a suggested retail price of $74.99 for a 750-ml bottle and $97.99 for a 1-iter bottle. In the nightclub channel, Grey Goose VX will be unveiled through an innovative new VIP bottle-to-table service experience. Grey Goose VX will be produced in limited quantities each year and will be available in select markets at fine restaurants, nightclubs and bars starting Sept. “It’s a celebration of the new and the old, of authenticity and innovation, and the result is something very special.” “Grey Goose VX delivers a new luxury experience for the spirits connoisseur, seamlessly marrying the distinct character of Grey Goose vodka and fine cognac,” said Lyle Tick, vice president and managing director for Grey Goose vodka, in a statement. Taking inspiration from fine French spirit decanters, the Grey Goose VX bottle boasts a custom shape with upscale detailing and is topped with a collectible bottle stopper. The spirit is presented in a decanter made from extra flint glass. Grey Goose VX is best enjoyed on the rocks in a snifter glass or served chilled and neat, the company suggests. It is truly unique and luxurious - a celebration of French craftsmanship.” This is a very special liquid, which can only be produced in limited quantities to uphold its superior character. I’ve carefully selected only the most precious and exquisite Cognac, and the intricate marriage of this with Grey Goose vodka results in a rich and complex nose with hints of white fruit blossom, plum, apricot, light citrus and wild honey, followed by a long, lingering finish. “I am inspired by both the authentic and the innovative, drawing from the best of the past to create something new and meaningful,” Thibault said in a statement. It was crafted with grapes from the Grande Champagne region, including a rare harvest from the Grey Goose brand home of Le Logis, and aged in hand-selected old cask barrels made of Limousin oak for up to two years. The Cognac in the resulting spirit was made by Thibault exclusively for Grey Goose VX. By delving deeper into his expertise, Thibault has created a unique new expression of Grey Goose that draws from past tradition. Thibault’s passion for crafting spirits began as a cellar master in Cognac, France, and led him to create Grey Goose vodka. Finished with a hint of Cognac, the vodka was inspired by the spirit-making traditions of the Grey Goose brand’s creator and Maître de Chai François Thibault. Inc., Coral Gables, Fla., will launch Grey Goose VX (Vodka Exceptionnelle) in the U.S.
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